Thursday, October 18, 2007
Silpada Ad
In the ad for Silpada that I saw, the jewelry that the lady was wearing was the intensifier. With a grey background and the black dress that the lady is wearing, the green and silver jewelry stands out. The jewelry around the ladies neck is placed in the middle of the page and the ladies hands are brought up by her shoulders, showing off the bracelets and rings on her wrists and fingers. The statement "I found there's nothing that a little jewelry can't fix." is also being slightly intensified because of its location. The wording is located in the upper left corner of the ad, where Americans begin reading. At the same time it's being downplayed by the color. The statement is in a light grey color on top of a darker grey color, making it not stick out as much.
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