Aquafresh - white tray Ad

In an Aquafresh ad for white trays a darkly colored lady is used to show off her new whiter teeth while holding the whitening tray. The teeth and the tray are the main focus and intensifier in this ad. A darkly colored woman is modeling off her teeth with a black background, this makes the focus directed on the lighter colors in the ad, which are the teeth and the tray. Although the teeth and tray are being intensified they are also being downplayed. The ladies mouth is located towards the left side of the page with the tray in the ladies hand below the mouth. On the right side of the page is a question and information about the white trays in white, making it stick out like the teeth and tray. A box of the white trays is located in the bottom right corner of the ad. The box is being intensified because of its color but is being downplayed because of its location. This ad is trying to get your attention and tell you that if you use their product you will have as white of teeth as the lady in the ad.