Listerine Ad

In the Cool Mint Listerine ad I saw today, the Listerine was located in the middle of the page, was green and was in front of a white background. Something was very interesting about this ad though. There were a pair of doctor stethascopes located around the bottle of mouth wash. Underneath the ad was the phrase "If you think it's just for your mouth, think bigger." They are trying to tell you that the health of you mouth has to do with the health of your body. In this ad the bottle and stethascopes are being intensified, they're trying to reach out and tell you that it's a health effect. The information beneath the bottle is being downplayed because it's typed very small and your eyes are not attracted to the wording. American values that are being used is health. All Americans worry about their health, they want to be healthy and this tells them how they can be.