Hostess Ad

In an ad that I saw today for the Hostess 100 Calorie Packs, there was a waiter in a white shirt holding a silver tray with a variety of desserts on white plates. The Hostess cakes were closer to you in the ad and in front of all the other desserts. While the other desserts had a white top and a dark colored bottom and dark sprinkled on top, the Hostess cakes had a dark brown top and a light brown bottom. Having these identifications made the Hostess 100 Calorie Packs be intensified and all other desserts were downplayed. Underneath the tray of desserts were the different kinds of Hostess 100 Calorie Packs. These other snacks are being downplayed because they're located near the bottom of the page under everything but they're also being intensified because of the variety of colors used on the packages. I think this advertisement is trying to persuade you to pick the Hostess over all other desserts. They are telling you that you can get 3 cakes, with just 100 calories, while you only get one piece of the other desserts.