Bud Light Commercial

The other night I saw the funniest commercial ever. There were two guys at an opera show and they were bored. One of the men pulled open his coat having bottles of Bud Light in each pocket of his jacket. The guy pulls out a bottle for himself and the other guy. Once the lady starts singing her opera and the men open their beverages the bottles in their hands break open, as well as the ones in the guys jacket. The man sitting in front of the two turns around happily drinking his can of Bud Light. Persuasion techniques used include humor. This commercial definitely made me laugh and I'm sure it did with others. They also used plain folks, these were not famous people that I knew, they were just ordinary people. A Dominant American Value used is material comfort. Drinking the Bud Lights while at the opera made their lives comfortable and entertaining.