Listerine Ad

In the Cool Mint Listerine ad I saw today, the Listerine was located in the middle of the page, was green and was in front of a white background. Something was very interesting about this ad though. There were a pair of doctor stethascopes located around the bottle of mouth wash. Underneath the ad was the phrase "If you think it's just for your mouth, think bigger." They are trying to tell you that the health of you mouth has to do with the health of your body. In this ad the bottle and stethascopes are being intensified, they're trying to reach out and tell you that it's a health effect. The information beneath the bottle is being downplayed because it's typed very small and your eyes are not attracted to the wording. American values that are being used is health. All Americans worry about their health, they want to be healthy and this tells them how they can be.

Hostess Ad

In an ad that I saw today for the Hostess 100 Calorie Packs, there was a waiter in a white shirt holding a silver tray with a variety of desserts on white plates. The Hostess cakes were closer to you in the ad and in front of all the other desserts. While the other desserts had a white top and a dark colored bottom and dark sprinkled on top, the Hostess cakes had a dark brown top and a light brown bottom. Having these identifications made the Hostess 100 Calorie Packs be intensified and all other desserts were downplayed. Underneath the tray of desserts were the different kinds of Hostess 100 Calorie Packs. These other snacks are being downplayed because they're located near the bottom of the page under everything but they're also being intensified because of the variety of colors used on the packages. I think this advertisement is trying to persuade you to pick the Hostess over all other desserts. They are telling you that you can get 3 cakes, with just 100 calories, while you only get one piece of the other desserts.

Aquafresh - white tray Ad

In an Aquafresh ad for white trays a darkly colored lady is used to show off her new whiter teeth while holding the whitening tray. The teeth and the tray are the main focus and intensifier in this ad. A darkly colored woman is modeling off her teeth with a black background, this makes the focus directed on the lighter colors in the ad, which are the teeth and the tray. Although the teeth and tray are being intensified they are also being downplayed. The ladies mouth is located towards the left side of the page with the tray in the ladies hand below the mouth. On the right side of the page is a question and information about the white trays in white, making it stick out like the teeth and tray. A box of the white trays is located in the bottom right corner of the ad. The box is being intensified because of its color but is being downplayed because of its location. This ad is trying to get your attention and tell you that if you use their product you will have as white of teeth as the lady in the ad.

Silpada Ad

In the ad for Silpada that I saw, the jewelry that the lady was wearing was the intensifier. With a grey background and the black dress that the lady is wearing, the green and silver jewelry stands out. The jewelry around the ladies neck is placed in the middle of the page and the ladies hands are brought up by her shoulders, showing off the bracelets and rings on her wrists and fingers. The statement "I found there's nothing that a little jewelry can't fix." is also being slightly intensified because of its location. The wording is located in the upper left corner of the ad, where Americans begin reading. At the same time it's being downplayed by the color. The statement is in a light grey color on top of a darker grey color, making it not stick out as much.

Bud Light Commercial

The other night I saw the funniest commercial ever. There were two guys at an opera show and they were bored. One of the men pulled open his coat having bottles of Bud Light in each pocket of his jacket. The guy pulls out a bottle for himself and the other guy. Once the lady starts singing her opera and the men open their beverages the bottles in their hands break open, as well as the ones in the guys jacket. The man sitting in front of the two turns around happily drinking his can of Bud Light. Persuasion techniques used include humor. This commercial definitely made me laugh and I'm sure it did with others. They also used plain folks, these were not famous people that I knew, they were just ordinary people. A Dominant American Value used is material comfort. Drinking the Bud Lights while at the opera made their lives comfortable and entertaining.