Target Ad

Today I saw a Target ad in "The Oprah Magazine." The lady is being intensified because of her placement on the page. She is located in the middle of the ad and is larger in size but she is also turned sideways throwing her off balance. Across the bottom of the ad is the word "timeless." The "less" part of the word is being intensified because of its color. The word "time" is being downplayed because it's white with her khaki skirt behind it, the word "less" is purple, the same color as her shirt, and a gray color behind it making it stick out. Binary opposites that are being used include the white "time" vs. the purple "less." The background is gray vs. her shirt, and "less" being bright purple. White "time" with a khaki color behind, which blends vs. a purple "less" with a gray background, which sticks out. An American value includes, that if you shop at Target it will be "timeless." Meaning it will take no time to shop for what you need, leaving you more time for the things you need to do.