Sunday, September 30, 2007
DKNY Ad
In "The Oprah Magazine" today, I saw an ad for DKNY's Red Delicious fragrance for women. The ad included a man and a woman sitting on a motorcycle with red apples along the bottom. The woman is intensified because she is wearing a red dress and is located in the middle of the page. There are red apples along the bottom of the ad and the woman is also holding an apple up to her face. The man is being downplayed because he is in a gray shirt which blends with the city view background. Binary opposites include the red dress the woman is wearing vs. the gray shirt the man is wearing. This ad represents the symbol for sex and beautiful people. The man and woman are sitting very close on the bike and the woman's hand is located on the man's leg and the man's hand is located on the woman's leg. While the woman is looking forward the man's face is right up next to the woman's face looking at her. The American value for this ad is that if you buy this product it will make you hot and make your man want you.
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