Vera Wang

I saw this ad for Vera Wang today. There was two different parts to it, on the top was a lady walking through what looks like a forest. The lady is intensified in this picture because she is placed in the center of the page and her arms are spread out. She is also wearing a purple shirt and shiny gold shoes. These colors make her stand out due to the neutral colors around her like, brown and green. There is also sunlight in the bushes behind her but no where else. The bottom part of the page is in the city. The shoes on the ladies feet are being intensified. They are intensified due to the placement of the feet, which are up close and in the front of the ad. The shoes are also intensified because they're shiny and smooth while the buildings in the background are rough and dull. Since the shoes are being intensified and the feet are the only thing showing on the lady you can assume the ad is selling Vera Wang shoes. You can also make the assumption that if you buy Vera Wang shoes you can become a "city-slicker."

DKNY Ad

In "The Oprah Magazine" today, I saw an ad for DKNY's Red Delicious fragrance for women. The ad included a man and a woman sitting on a motorcycle with red apples along the bottom. The woman is intensified because she is wearing a red dress and is located in the middle of the page. There are red apples along the bottom of the ad and the woman is also holding an apple up to her face. The man is being downplayed because he is in a gray shirt which blends with the city view background. Binary opposites include the red dress the woman is wearing vs. the gray shirt the man is wearing. This ad represents the symbol for sex and beautiful people. The man and woman are sitting very close on the bike and the woman's hand is located on the man's leg and the man's hand is located on the woman's leg. While the woman is looking forward the man's face is right up next to the woman's face looking at her. The American value for this ad is that if you buy this product it will make you hot and make your man want you.

Target Ad

Today I saw a Target ad in "The Oprah Magazine." The lady is being intensified because of her placement on the page. She is located in the middle of the ad and is larger in size but she is also turned sideways throwing her off balance. Across the bottom of the ad is the word "timeless." The "less" part of the word is being intensified because of its color. The word "time" is being downplayed because it's white with her khaki skirt behind it, the word "less" is purple, the same color as her shirt, and a gray color behind it making it stick out. Binary opposites that are being used include the white "time" vs. the purple "less." The background is gray vs. her shirt, and "less" being bright purple. White "time" with a khaki color behind, which blends vs. a purple "less" with a gray background, which sticks out. An American value includes, that if you shop at Target it will be "timeless." Meaning it will take no time to shop for what you need, leaving you more time for the things you need to do.

Chasing Liberty

Last night I watched the movie "Chasing Liberty." If you're into chick flicks this might be a movie for you. There isn't any major violence in it, it's just your normal movie. Along with being a chick flick there is also humor involved. This keeps you in the movie. I thought this movie was good and you know what's going on throughout most of the movie. Many different persuasions are used. Mandy Moore is the main actress, which uses the testimonial technique. Symbols are also used like sex and family. Places is used too. This movie is shot in various tourists locations, which helps get you into the movie. It makes you feel like you're there and also makes you want to go there. I think this movie was made to show the difficulties of being the presidents daughter and the individuality value of Americans. Even though you may be the presidents daughter you still want to be strong and rugged.

The Bourne Ultimatum

A couple weekends ago I went to the movies to see the movie "The Bourne Ultimatum." This movie was pretty good but confusing for me. "The Bourne Ultimatum" is meant for people who like gory action. A lot of this goes on in the movie including, shooting people, car chasing (which involves people getting killed) and fist fighting. If you're in to all of that stuff this is a good movie for you. Although all of this was included in the movie, I still thought it was pretty good. The creators did a good job with keeping the audience involved in the movie and kept you awake with what was going on. A lot of persuasive techniques. These techniques include symbols, like sex, and testimonials, like Matt Damon. Using techniques like these draws people to the movie and makes them interested in it.